LinkedIn uses a complex algorithm that determines whether or not your content is viewable on the platform. Audience engagement is one of the most important components in increasing your reach. If your posts aren’t attracting enough attention, then the algorithm behind the platform won’t promote your content outside of your core following resulting in low impressions.

LinkedIn’s algorithm is more complex than you may think. By using a combination of ranking indicators, categorization, and spam filtering, the platform determines which content is worthwhile to show to audiences.

Which is better for your B2B social media strategy: LinkedIn or Facebook?