10 Tips on How to Increase Sales on Black Friday 2022
If you play your cards right, Black Friday can be one of your most lucrative days of the year. Businesses all over the world see not only an increase in the average order size (a 9% increase on average in 2021 according to SpendMeNot) but an increase of in-store traffic and online sales also.
Take a look at this quick tip list on how to maximize your Black Friday sales:
- Sell directly on social media.
SpendMeNot states that Americans spent $8.9 billion in online shopping during Black Friday in 2021. Social media acts as a direct channel to your established audience, opening the door for more online sales for your business.
- Use social media tools like hashtags and polls to increase your reach.
To engage with users outside of your following on social media, use hashtags to reach out to other similar communities - take advantage of the trends that arise at the start of the holiday season.
- Promote sales frequently before the big day.
Posting your promotions the day of won’t draw nearly as much attention in the crowd of advertisements. Make sure users are aware of your sales with a marketing campaign that targets your audience before Black Friday.
- Create a gift guide to promote certain items and sales.
Gift guides make it easier for consumers to see your deals and promoted products. Take the hassle out of online shopping by displaying your hottest items and best prices!
- Use referral codes, promotional coupons, and spend rewards to entice users.
Previous and new customers expect coupons and codes when this time of year rolls around. Use these offers to personalize their experience, stand out from the crowd, and reward their interest in your business!
- Optimize your website for a better user experience.
With online shopping comprising a large portion of sales, your website must be optimized and enticing to the user. Be sure that you’re prepared to support a large increase in traffic as well.
- Install customer support tools like chatbots.
Keep in touch with your users! For questions and concerns, install a chatbot to help guide them through the purchase.
- Use email marketing campaigns to your advantage.
One of the best ways to inform a large portion of your audience is through email marketing. Send out informational emails prior to the date detailing the important information surrounding your Black Friday sales, promoted products, etc.
- Use urgent calls to action.
Inform your audience that these Black Friday deals won’t last forever. Entice them with the knowledge that they need to act fast and act now while they can.
- Reach out to new and existing customers after Black Friday.
Black Friday is just one weekend out of many in the year, but the best way to keep the profits rolling is by keeping in contact with new and old customers that participated in your deals. Offer sales and deals throughout the year - they’ll remember that you did when the next Black Friday comes around!
Need help planning? Contact Ranalli Marketing at info@ranallimarketing.com!