A Guide to Joining the Metaverse

Augmented reality and a 4D workspace sound like a technology of the far future - but it may be closer to your company than you think. With Facebook’s launch of the Metaverse, brands can create spaces for their employees and consumers to interact and engage with content in a completely virtual space.

So, how can your business get started and make a name for itself in this new digital world?

To get started with the Metaverse, you first need to understand the platforms available to you. A few popular ones are Roblox, Fortnite, Horizon Worlds, The Sandbox, and Decentraland. While some are geared towards a younger audience, prioritizing entertainment, others are available to host office spaces and other corporate locations. Analyze your brand data and compare audience data with the demographics most common to the various platforms to see which could work best for you.

Once you determine your platform, you can begin making a name for yourself in the Metaverse. To join, follow a few simple steps:

1. Choose a platform that aligns best with your marketing goals and audience. If your services target younger generations, consider gaming platforms like Fortnite and Roblox.
2. Create an account on the platform of your choice. Most of the Metaverse platforms allow you to make a free account to join.
3. Begin creating and importing brand content using the native tools present on the platforms. 
4. Promote the content on other marketing channels, encouraging users to join the Metaverse and interact with your brand.

One of the ways to draw attention to your company and make a name for yourself in the Metaverse is to create effects using the integrated Spark AR tool. Companies all over the world are building digital communities - Miller Lite is one such company, creating an interactive bar where patrons were shown an exclusive Super Bowl commercial in February 2022.

To access and use Spark AR, download the Spark AR Studio here. From Spark, you can manage your assets and codes and create effects to enhance your Metaverse experience. The Spark AR website offers countless video tutorials, guides, and other learning opportunities that further explain the scope of projects possible for your company.

The Metaverse and the understanding of its technology are still new for many marketers and business professionals. Take this opportunity to be a pioneer in this up-and-coming marketing channel - as trends shift toward AR and VR accessibility, you and your consumers will be glad that you did!

2022, Ranalli Marketing, info@ranallimarketing.com