Instagram Stats for 2025

Instagram continues to dominate as one of the top platforms for engagement and brand discovery. If you're planning to grow your brand organically in 2025, understanding Instagram's stats is crucial for crafting the right strategy. Here’s what you need to know to stay ahead of the curve.

1. 2 Billion Monthly Active Users
Instagram is home to over 2 billion active users each month, making it a prime platform for marketers looking to connect with a broad audience.

2. Product Discovery on Instagram
Did you know that 61% of social users turn to Instagram to find their next purchase? That’s right—Instagram is the number one platform for discovering new products, making it an ideal spot for brands to showcase their offerings.

3. Engagement is High
Around 50% of users engage with brands on Instagram at least once a day. With active engagement like this, brands have a powerful opportunity to foster stronger relationships with their followers.

4. Instagram’s Broad Appeal Across Demographics
While Gen Z dominates Instagram, the platform has widespread appeal across all age groups. In fact, over 60% of users are between 18 and 34, but there’s still a significant user base among older demographics, too.

5. Cross-Platform Use is Common
Instagram isn’t used in isolation—80% of users also use Facebook, and 77% engage with YouTube. A cross-platform marketing strategy is essential for maximizing your brand's reach.

By understanding these Instagram trends, you can fine-tune your strategy and ensure that your brand stays relevant and visible in 2025. Keep your content fresh, engaging, and audience-focused, and watch your Instagram presence thrive.
Have questions about how to grow your brand? Contact Ranalli Marketing today at info@ranallimarketing.com! We specialize in creating custom digital marketing strategies that increase engagement and grow your online presence.