10 Must-Know Social Media Stats to Supercharge Your 2025 Strategy

From short-form video dominance to influencer marketing takeovers, here's what you really need to know to stay ahead this year.

1. Short-form video is the MVP across all platforms
   Platforms like Instagram Reels and TikTok are dominating attention spans. With nearly 139 million Reels watched every minute and TikTok converting 43.8% of users into buyers, short-form video isn’t optional—it’s essential.
2. Influencer marketing is outpacing traditional ads
   In 2025, brands are projected to spend more on influencer marketing than digital ads. Especially on TikTok and Pinterest, where users trust and follow creators. Get ahead: build relationships with influencers now—especially those reaching the 18–34 demographic.
3. LinkedIn
   Comments per post are up 37% on LinkedIn year-over-year. It’s the perfect time to post conversation starters, ask questions, and jump into trending threads with thoughtful replies.
4. Social usage is higher than ever (with one small twist)
   The average person spends 2 hours and 21 minutes per day on social media—a 56.6% increase from 2012. While this marks the first slight dip since 2018, it’s still clear: we’re not logging off anytime soon.
5. Instagram is growing faster than any other platform
   Instagram saw 25.3% audience growth in 2024, leading the pack. Pinterest (23.2%) and LinkedIn (13.9%) are also rising fast. Focus your growth strategy where the user base is booming.
6. TikTok is now a major news source
   A surprising 52% of U.S. adults now get news from TikTok—double the percentage from 2020. And with Gen Z using it as a search engine too, TikTok is officially more than just a dance app.
7. Facebook still leads in total users (but Gen Z is tuning out)
   Despite newer platforms gaining buzz, Facebook continues to reign with over 3 billion monthly active users. However, only 32% of teens use it today, compared to 71% in 2014—so tailor your content to your audience accordingly.
8. YouTube remains a cross-generational favorite
   A massive 93% of U.S. adults ages 18–49 use YouTube, and it’s also the top app for mobile users. Bonus: it’s still teens’ #1 platform, with 90% of 13–17-year-olds on it. Great for both reach and retention.
9. Mobile is where the action is
   In December 2024, YouTube, Facebook, and TikTok ranked among the most-used apps on U.S. smartphones. As younger audiences shift their media consumption to phones, mobile-first content is a must.
10. The world is still logging on—big time
    There are now 5.17 billion social media users globally, and that number is expected to surpass 6 billion by 2028. If your brand has international reach or ambition, the time to expand is now.

Need help building your social media presence? Contact Ranalli Marketing today!
info@ranallimarketing.com