Quick Tips on How to Get More YouTube Views
The rise of video and audio advertising is forcing marketers to act fast, increasing their content output and posting to sites like YouTube, TikTok, Facebook, and Instagram. eMarketer reports that on average, adults spent around an hour and a half interacting with digital audio per day, leaving plenty of room for audio advertising bursts. Entrepreneur found that in 2021, nearly 60% of surveyed marketers reported a positive ROI from video advertising, supporting the notion that these digital advertising channels are ones to consider in your marketing campaign.
YouTube is one such platform where you can post your content in the form of short or long videos. Unfortunately, getting views isn’t as simple as the uploading process - users will need more of a push to engage.
If you’re looking to increase that view count, then here’s a list of 8 tips to make your content stand out:
- First impressions are everything! Create eye-catching thumbnails, previews, and titles to draw users in - what makes your video stand out?
- Create a consistent brand identity. Like any other social media platform, your content must be recognizable in the crowded digital space. Consider the style of your content - does it promote your brand's message, and is it consistent with the established theme?
- Find a balance between entertainment and information. If your video shares all consumers need to know about your services but fails to keep them engaged past the 10 sec. mark, then what use was the content? Make sure your videos capture the attention of the user, not just educate them.
- Accessibility is key - captioning and adding subtitles to your content will increase your reach into communities with audio processing disorders, while also promoting inclusivity.
- Analyze your data! YouTube’s native analytics tools help you better understand your audience and their interests. You can also use this to view the best times for posting content, as well as which content is working most effectively.
- Use keywords in your title and description. YouTube is not immune to SEO - any copy that accompanies the video should be optimized for the search function. This will increase the chances of your video being seen by those looking for certain content.
- Upload videos to playlists. Many users put on whole playlists when engaging with media content. Playlists encourage your audience to continue watching similar videos, further boosting your views.
- Promote, promote, promote! Throughout your videos, there should be opportunities for users to check out other videos, visit other platforms, or subscribe to the channel. Promote all your marketing channels to boost the overall engagement of your brand!
- Take advantage of Google Ads! Don’t be shy, Google YouTube Ads are a fabulous use of your marketing budget. The targeting features allow you to specifically target your audience with laser precision. Keep in mind that your competition is using Google Ads too, so don’t fall behind.
Valuable content is the key to a successful YouTube channel, but with so many hours of video being uploaded every minute, it can be tough to stand out from the crowd and get those views. By following these quick tips, you can optimize your videos for both search engines and viewers, helping your content to be seen by more people. And if you need help along the way, our team at Ranalli Marketing would be happy to assist you. Contact us today!