How to Optimize Your Instagram Business Page
Once you’ve set up your Instagram business page, you might think you’re all set - unfortunately, it’s not so easy. Your business page needs to be a space that reflects your company, offering insights and brand messaging as well as products and special offers. The best way to connect with users and increase your engagement is to optimize your profile and create a page that best represents your business and brand image.
So, what are the steps you should take to flesh out your Instagram business profile? Here’s a quick guide on what to include when setting up your account:
- Choose a relevant profile picture, name, and username.
Social media users see these elements first - make your name and picture clear and identifiable. You need to stand out in the sea of users and businesses!
- Create a short, informative bio.
Attention spans on the internet are notoriously short. Keep everything short and sweet when you provide this important information about your brand for a greater chance to engage.
- Add contact information.
If someone’s browsing your business page, then there’s a chance that they’re interested in getting in touch. Clearly display your preferred contact information on your page to make this easier for your audience and anyone viewing your page.
- Link your other socials and website.
By connecting all of your accounts, you’re maximizing the exposure that your brand will receive. Users on one social media site likely have other accounts elsewhere, and if you can reach consumers on multiple online spaces, then you’re more likely to pique interest.
- Assign a category that best fits your brand.
Instagram allows businesses to apply a category to their page, grouping brands with others like them. When consumers search based on these categories, your business page appears in the results, providing more exposure.
- Present calls to action that bring users from your business page to products, announcements, sales, etc.
Once they’ve arrived at your page, make sure that there are points where they’re encouraged to redirect to your products or services. If there are no easy options to get the user to your store, it’s more than likely that they’ll lose interest instead of opening up their search engine.
Aesthetic changes to your profile may not seem like a priority in the greater marketing campaign, but it’s true that first impressions are important in a visual marketing channel like social media. Your business page allows users to see more of your brand - it’s your job to lead them gently to a more informed purchase!
Contact Ranalli Marketing at info@ranallimarketing.com.