2022 Social Media Trends

Social media is only becoming a greater force in the marketing sector, driving many sales and informing consumers all over the world. Keeping up with the rapidly changing social communities on these sites may seem like a hassle, but if you don’t make an effort to understand and utilize the current trends on these platforms, then you run the risk of losing out on potential interest in your brand.

If you’re looking to optimize your marketing campaign, then here are some popular trends to keep an eye on for the rest of 2022:

Social Media Advertising will continue to grow.

Social Media sites like Facebook, Instagram, and Twitter are all great ways to increase brand awareness and listen in on what consumers have to say about their spending habits. Native marketing tools on these websites make it simple for your marketing team to analyze data concerning your content, engagement, and other insights that can help inform marketing decisions.

Many social media giants have options for group or community involvement; by targeting specific groups, your company can create efficient advertising campaigns that work more effectively in bringing users into the first steps of the sales funnel.

The Metaverse.

Consumers and businesses alike are heading to the Metaverse to take part in virtual reality meetings and social gatherings. According to Social Media Today, 33% of their surveyed consumers are very interested in participating in the Metaverse, while only 15% claimed to be uninterested. The Metaverse allows users to shop, play games, watch movies/tv, and even participate in live events.

Audio Advertising - podcasts, radio, music streaming.

Thanks to the growth and availability of streaming services, podcasts and other forms of audio media are increasing in popularity. Social Media Today also shares its insights gained between Q1 and Q2 of this year, citing that the greatest growth concerning brand awareness came from ads on podcasts (14%), ads on audio-streaming services (11%), and ads on the radio (9%).

Inclusivity and social awareness.

Consumers are responding to brand inclusivity in response to social justice campaigns. Brands can build loyalty with their consumers by showing their awareness of the various issues many members of the online community face; for example, promoting Pride month in June and changing website layouts to reflect support for the LGBTQIA+ community will help members of that community feel more comfortable interacting with your brand. Consumers are listening in to see which companies share their opinions and morals - it’s paramount to study current, hot-button social issues to increase your brand’s effectiveness!

Ready to outsource your social media? Contact Ranalli Marketing at info@ranallimarketing.com to schedule a call.