Marketing in the Construction Industry: What to Include in Your Strategy

Digital marketing is dominating the scene: from healthcare to automotive, you’ll be hard-pressed to find a company without an online advertising presence.

Physical labor isn’t exempt from this rule - like any industry, construction and demolition service providers benefit from the advantages of marketing online. Digital marketing provides an increase in brand reach, easier communication between audience and business, and even allows you to foster your own online community, helping push your business's bounds further.

Marketers have been looking closely at the construction industry’s trends to cast their predictions on what will be important additions to future strategies. Here are some key inclusions to consider:

1. Paid Ads

Paying for advertisements on major search engines like Google will allow your business to be the first seen among a sea of other providers. This is a crucial first impression when users are looking for industry solutions. For an easy boost in engagement, consider allocating a portion of your marketing budget toward these advertisements.

2. Search Engine Optimization

It’s difficult to deny the hard statistics you can gain from monitoring your marketing analytics. If you include search engine optimization into your strategy, your tailored content will have a larger, more organic reach as users search online for the services you provide. This is achieved by monitoring the success of certain keywords and improving content so your company appears first in the search results/rankings.

3. Social Media and Content Marketing

The importance of having a social media presence can’t be overstated. In order to quickly target the necessary audiences, you need your social media channel to be up to par. Curating your content on social media to attract the attention of those in the industry is simple thanks to the integrated marketing tools present on most social media platforms. 

4. Web Optimization

For audience members who come upon your site naturally (or through another channel), an optimized user interface is critical. If users can’t access important information such as services, contact, or upcoming news about your business, then their business will be lost. Include chatbots to answer frequently asked questions and have a structure that allows users to navigate your site efficiently. 

5. Email Campaigns

To easily connect with past clients or those looking for more information on your company, marketers can create an email campaign. Delivering news about events, webinars, or services directly into your community’s inbox is one of the quickest ways to stay relevant.

6. Video Advertising

Consider this when bolstering your strategy - in the construction industry, visual advertising can be a useful tool used to showcase any services offered by your company. On your website and social media profiles, there needs to be a collection of short, relevant, engaging video content.

Ranalli Marketing’s experience working with providers in this industry makes us a reliable choice for any marketing management needs. We’ll craft you a competitive strategy that keeps you relevant and noticeable in the crowded online sphere - for more information on our services, visit https://ranallimarketing.com/.