It’s Not Too Late! Last-Minute Marketing Preparations for the Holiday Season
The holiday marketing scene is no joke, and jumping in at the last minute seems impossible. Thousands of companies worldwide are taking part in the festivities and are using this time to boost their sales and promote their products; this time of year is the most lucrative for many businesses, and social media, ads, and storefronts are flooded with promotional material. Though it’s late, it’s time to make a plan.
Haven’t started your marketing campaign, or put it on the back burner? No problem - here are some tips on how to make your business presence known this holiday season!
- Go big with your late holiday marketing.
Every other company has been planning for this season for months. It’s easy to get caught up in refined campaigns from brand names like Apple, Amazon, Nike, etc. Don’t worry - there’s still time to promote the necessities and drive sales. First, decide on your channels; it’s late in the game, so you may want to stick to social media and email marketing. Social media allows you to cross-post, and email marketing delivers a mass of consumers information. Content should focus on a select few products that would appeal to shoppers - the target audience for this season is gift-givers, so consider using easy-to-make gift guides to your advantage!
- Organize your material in content calendars.
In the rush of creating content for a season that’s already begun, it’s easy to become disorganized. To make posting and scheduling easier, create content calendars for the rest of the month. It may seem silly to create a full calendar for so little time left in the season but remaining organized will lead to easier delivery of the material to your audience, boosting your sales even by a small amount.
- Schedule your posts ASAP.
As soon as you complete your content, schedule it. Clearing this step off your list will ensure that your posts are delivered on time, to the right audience. Your goal is to present your sales and promotions to those browsing for last-minute gift ideas - if you miss a post, not only do you lose out on conversions, but your content becomes null until next season (where it may be out of style and useless).
- Throughout the month, analyze your data.
Even if you were ill-prepared this season, you can still use your data to inform future holiday campaigns. These insights are valuable even if they are limited - look for what works and note these points for next year's content. You might even be pleasantly surprised by your last-minute sales numbers!
If you’re finding yourself scrambling to get your holiday marketing in order, don’t worry – you’re not alone. But there’s still time to put together a solid plan that will help you make the most of the season. By following our tips and getting organized now, you can set yourself up for success and enjoy a stress-free holiday season. After all, isn’t that what we all want? If you need some help putting together a last-minute marketing strategy, Ranalli Marketing is here for you. We specialize in helping businesses like yours get the most out of the holiday season. Contact us today and let us show you what we can do!