Facebook Boosted Ads vs. Ads Manager - What’s Best for Your Business?
Social media sites like Facebook are becoming more innovative with their marketing tools. Companies around the world are quickly learning how to take advantage of the native advertising options on these websites - and you should too.
Facebook Ad Options
Facebook has an intuitive, expansive ad targeting system. Two ways you can increase your reach on posts are by boosting your content or by creating custom ads in Ads Manager. Facebook’s Boosted Ads - a faster, more reliable form of obtaining reach - may seem to be a more tempting option for those looking for quick exposure, but it can affect your budget in the long term. With Boosted Ads, you can choose to target users based on certain demographics, geography, or interests. The limited options render this less lucrative if you don’t get the engagement you’re looking for from an already much smaller pool of users.
Ads Manager is a much more complex and substantive option. With the management system already integrated into Facebook, a seasoned marketing team member should have no problem including this option in your strategy.
Why choose Ads Manager?
Ads Manager is your best bet in terms of generating the organic engagement you’re looking for. There are more advanced options at your disposal when creating an ad for your company. When you start a new campaign, you can choose the exact point in the buyer’s journey that you would like to target (awareness, consideration, and conversion specifically) as well as the engagement you’d like to recieve. Looking to get more views on video content? Or is your objective to increase store traffic? Either way, Ads Manager has you covered.
Along with the targeting options you can choose when boosting posts, Ads Manager allows you to create custom and lookalike audiences. Custom audiences allow you to target a very specific group of users depending on your marketing needs. When you create a custom audience, Facebook will then find you lookalike audiences (groups that are closely related to your custom audience) to further increase your engagement across similar communities.
There are a few other tools that make Ads Manager the more extensive option, such as ad scheduling, custom conversion tracking, and custom ad placement. These integrated, easy-to-use management options allow your company to have full control over the content you choose to market.
While both Ads Manager and Boosted posts can help you gain exposure, it’s clear that Ads Manager is a much more refined option when creating advertised content. If you’re looking to advertise on Facebook, don’t be tempted by the pricey boosting option - take the time to integrate customized campaigns with Ads Manager into your marketing strategy.
Ready to outsource your social media? Contact Ranalli Marketing at info@ranallimarketing.com to schedule a call.