Retailers: Extend Your Reach!

Social media has muscled its way into many of our lives. There’s no escaping hot-takes and memes on Twitter or the endless feed of short videos from TikTok. As a business owner, it’s key that you recognize how these platforms can be used to build your brand, raise awareness, and generate revenue for your company.

If you’re interested in learning more about marketing on social media, then make sure to read on. Below are a few tips that will help you take advantage of this ever-growing industry.

Understand that social media can spark the buyer’s journey.

Many consumers are introduced to new products and solutions through their social media. Whether it be word-of-mouth within the communities they subscribe to, or a direct advertisement on the platform, for many this is where the purchasing process begins.

Forbes has shown that 78% of consumers’ purchases are impacted by companies’ social media posts.

The most popular (read: lucrative) apps to generate awareness on are Facebook, Instagram, Twitter, Snapchat, and TikTok. Their user bases cover a wide range of demographics, making it easier to find communities that overlap with your target audience.

Use in-app marketing tools to sell products.

Social media companies want to make it as easy as possible to host your products on their website. Not only will this boost your brand awareness over many channels, but it will also drive traffic to their website.

According to eMarketer’s 2021 release of figures from the past two years, social commerce sales totaled $19.42 billion in 2019 and grew 38.9% in 2020. eMarketer projects that this will grow to total around $76.94 billion in 2025.  By using a site’s native tools, you can take advantage of a user-friendly way to quickly and easily increase your revenue.

Market to your target audience.

It has never been easier to monitor the behaviors of your target audience. Using social media, you can better understand the mindset of the consumers and customize your marketing campaigns to ensure maximum exposure. Watching how a community interacts online is a great way to gain insight into better marketing strategies.

The demographic data of your audience is readily available on nearly all social media apps. Users choose to enter in information about themselves that can give your company a better grasp on the personalities that are more likely to interact with your brand.

Build your brand and community.

Because you’ll be tuned into the communities that are interested in your products, you can start to build a brand personality and interact with your consumers directly. Social media can act as a forum for you to address any concerns about products, respond positively to negative experiences, and relate/communicate with the real people who support your brand.

Collaborate with influencers and creators on the platform.

Some users have a large following whose interests intersect with your products and services. It’s beneficial to reach out to these “influencers” online (people with large follower counts and engagement) and ask for collaborations. These “collabs” can allow the influencer to showcase your products and generate awareness for your brand. This is also a great way to extend your reach into niches that are excluded from your initial target audience.

The main takeaway is this: social media giants have cemented their place on the internet and aren’t going away anytime soon. Using their tools to your company’s advantage is proven to be a successful way to ensure that your brand has maximum exposure to an incredibly large audience. It’s in your company’s best interest to create a few profiles and start posting!

Are you ready? Contact Ranalli Marketing at info@ranallimarketing.com to schedule a call.