2021 Restaurant Social Media Tips for Black Friday

Get ready for the large Black Friday crowds that will converge on your restaurant net week. The influx of family and friends to spend Thanksgiving with loved ones will also bring a busy weekend of shopping and eating. This week will be imperative to use social media to attract busy shoppers to eat at your establishment.

What can you do to make the most of the crowds?

1.            Update your social media profiles on Google Business, Yelp, Facebook, Instagram, and any other platforms that you are active on. Make sure your location, hours of operation, as well as your mask policy, is clear.

2.            Communicate your delicious offerings. Are you serving something special this week or have some really great prices?

Pictures, videos, and graphics are great ways to push out a message quickly. Share a picture of tonight’s special or a graphic of your updated hours.

3.            Gift Cards! Some people will not venture out this week due to the crowds so make it easy for them. Update your website with a simple method of purchasing your gift cards. This can be from including a phone number, to curbside pickup, to online ordering.

4.            Post videos. Videos can achieve a higher engagement. Invest some time into creating a drool-worthy video for your followers.

5.            Share posts from people who tag your business. There is nothing more authentic than showing off someone else’s praises of your business. User-generated content is where it is at! Share away!

6.            Post at the right times. Your social platforms offer insights into when your fans are online. Use these analytics to post at the right time.

7.            Facebook and Instagram Stories are temporary posts that disappear after 24 hours. Share user-generated content, pictures, animations, or mark up a picture of your own. These fun posts and stickers give you another path to reach your followers.

8.            Respond to comments quickly. Positive and negative comments are great ways for followers to learn about your business. Thank the positive comments and resolve the negative ones.

9.            Advertise! Use social media’s advertising options to target specific groups of people who would most likely visit your establishment. Advertising and insights can help keep the budgets low while targeting the correct people.

10.         Try TikTok. Videos are the future. Create a handful of TikToks today and share them out over the next week.

Be top of mind for your customers and potential customers this week while they are out shopping. Using social media to improve your brand awareness is an important method of attracting current and new customers to your restaurant. Post regularly, use videos and pictures, and advertise to get the most out of this busy week!

Our team can provide suggestions for which types of social media strategies might work best for your company. Contact us today at info@ranallimarketing.com.